TWICE Performs at Victoria's Secret Fashion Show 2025: First K-Pop Girl Group to Grace Iconic Runway
Four members make history in Brooklyn with "Strategy" and "This Is For" performances
Four members of K-pop sensation TWICE broke new ground on October 15, becoming the first K-pop girl group ever to perform at the Victoria's Secret Fashion Show. Nayeon, Momo, Jihyo, and Tzuyu took the stage at Steiner Studios in Brooklyn, New York, delivering high-energy performances of their hits "Strategy" and "This Is For."
Historic Performance
The quartet opened with "This Is For," the empowering title track from their July 2024 album. The song's lyrics celebrating women-"This is for all my ladies who don't get hyped enough"-fit perfectly with the show's theme. They followed with "Strategy," released in December 2024, which recently gained renewed attention after being featured in the Netflix film "K-Pop Demon Hunters."
Styled in pink fur boots and coordinated lingerie-inspired outfits, the members performed alongside backup dancers while Victoria's Secret models walked the runway. Olympic gymnast Sunisa "Suni" Lee made a surprise appearance, debuting as a Victoria's Secret PINK model during TWICE's set.
Red Carpet and Fashion Moments
Before their performance, the four members walked the pink carpet in striking black and white ensembles that showcased individual style while maintaining group cohesion. Nayeon wore a sheer cutout dress with a dramatic slit, while her fellow members chose equally elegant looks that went viral on social media.
The performance's impact extended beyond the stage. Tzuyu's burgundy Victoria's Secret "Wear Everywhere Push Up" bra sold out shortly after the show, demonstrating the group's commercial influence.
Following Lisa's Footsteps
TWICE's appearance marks the second time a K-pop act has performed at the Victoria's Secret Fashion Show. Last year, BLACKPINK's Lisa became the first K-pop artist to take the stage, performing "Rockstar" and "Moonlit Floor" at the show's 2024 return after a six-year hiatus.
The 2025 show maintained its all-female performance lineup, featuring TWICE alongside Missy Elliott, Karol G, and Madison Beer. This represented the second consecutive year of the brand's commitment to showcasing female artists exclusively.
10th Anniversary Milestone
Speaking with Entertainment Tonight, Jihyo reflected on the significance of the moment: "We're so grateful to be invited to such a huge show on our 10th anniversary and to still be loved by so many people." She also acknowledged performing as a four-member unit rather than the full nine-member group, expressing hope that fans would enjoy this different side of TWICE.
The performance arrives during a milestone year for the group. Since debuting in 2015, TWICE has sold over 20 million albums in South Korea and Japan. Their March 2024 mini-album "With YOU-th" became their first No. 1 on the Billboard 200 chart, cementing their status as global superstars.
Looking Forward
Following the Victoria's Secret appearance, TWICE continues their momentum with the "This Is For 2026" world tour, scheduled to visit North America, Europe, and the United Kingdom. Their documentary "TWICE: ONE IN A MILL10N" premiered in theaters on October 20, offering fans an intimate look at their decade-long journey.
The group's Victoria's Secret Fashion Show performance reinforces their position as pioneers in bringing K-pop to mainstream Western fashion and entertainment platforms, building on their history of breaking barriers throughout their career.
