ATEEZ at Milan Fashion Week 2026: Yunho, Wooyoung, and San Represent Three Major Houses in Five Days
K-pop group ATEEZ sent three members to Milan Fashion Week's Fall/Winter 2026/2027 season - Yunho, Wooyoung, and San - each representing a different luxury label across five days in late February. The appearances underline how far the eight-member group has traveled into the upper tier of global fashion.
Yunho Opens the Week at Diesel (Feb. 24)
Yunho made his international fashion week debut at the Diesel Fall/Winter 2026 Women's Collection show on February 24. He arrived in a rich brown leather look from the house, drawing sustained attention from photographers and press throughout the event. KQ Entertainment noted he was the only Korean artist at the show.
Diesel's show itself was a spectacle: creative director Glenn Martens filled the venue with 50,000 archival pieces spanning the label's history back to 1978, building the collection around the theme of the morning after a very long party.
Wooyoung Front Row at Prada (Feb. 26)
Wooyoung's fashion week presence started before he even landed in Milan. His departure look - a minimalist re-nylon jacket and a belted buckle bag - drew airport coverage on its own. At the Prada FW26 womenswear show two days later, he sat front row alongside aespa's Karina, tennis player Sarah Pidgeon, and Caitlin Clark, among others.
He wore colorful Prada pieces layered under a vintage-toned brown jacket, leaning into contrast in a way that felt deliberate. The show matched the energy: Miuccia Prada and Raf Simons stripped the runway to 15 models wearing 60 looks, each walking four laps and shedding a layer with each pass.
San Returns to Dolce & Gabbana as Global Ambassador (Feb. 28)
San's attendance at the Dolce & Gabbana FW26 Women's Show was his most prominent yet - he arrived as the house's confirmed Global Brand Ambassador, a title officially announced in October 2025. He came in a relaxed pajama-style set, letting a confident demeanor do the work in a room full of cameras.
It wasn't his first time making an outsized impact at a D&G show. According to brand-building agency Karla Otto, his appearances generated an estimated $7.5 million in Earned Media Value for the FW25 season alone. "I am proud and excited to embark on this journey with Dolce & Gabbana," he said at the time of his ambassador announcement.
On the Road
ATEEZ's world tour "IN YOUR FANTASY" continues this month with shows in Melbourne (March 2-3), Sydney (March 6-7), Manila (March 14), Kuala Lumpur (March 22), Macao (March 28), and Bangkok (April 4).
